Merry Autumn was founded as a concept that resulted in an innovative accessory line. The young Italian entrepreneur and designer Federico Lorenzi, started off in 2008 with the goal and dream in making a revolution within the segment of accessories.

The brand name and the philosophy behind it are based on a contrast to a grey, sad and monotonous autumn, where freedom in expression, creation, social life and beautiful colours represents a more attractive option; a Merry Autumn!

The result to such concept was the birth of the modular bag “2.0” that stands for various opportunities in creating a personal style with its three different components attached with zippers. The bag can go from being a lean and simple document folder to a big and voluminous sports bag! The three different main parts are offered in 7 colours and the 2.0 pleases therefore many different styles. Not only is it a bag suitable for a variety of occasions and needs but it does also encourage the choice of switching pieces with friends!

In today’s collection there is also the pochette named “Doublette”; a reversible smaller bag perfect both for shopping in the city as for the night in the discotheque. Furthermore, the practical “Slim Wallet” that is the only small dimensioned still complete and fully useful wallet that can carry as well cards as banknotes and coins.

All models are produced in an innovative rubber material that is accompanied by a high quality and naturally treated leather, all produced and handcrafted 100% in Italy. 

 

Within a short period of time, Merry Autumn has thanks to a wide effect of word-of-mouth, reached out to a distribution net including approximately 50 point of sales in Italy and Bangkok. As a next step the brand is now facing an expansion on the International market, from where its product already received a very positive feedback! 

 

To get an even closer look to the brand, the products and to buy your own Merry Autumn bag, please visit www.merryautumn.com! Stay tuned and: Merry Autumn!