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While the new campaign Madres y Comadres presented by Kmart is primarily aimed at Latina moms and children, the shoppable videos they include in the campaign are, thankfully for everyone! The two videos make back to school shopping easy, with the option to click any article of clothing worn by the actors and your taken directly to the Kmart website for to purchase the item. One can only hope this is the first of many great innovations brought to us by Kmart! The other videos including 12…
ContinuePosted on August 15, 2011 at 11:14am
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