A brighter future for Fashion magazines

After the dark days of 2009, that had some speculating that it was all over for print-based fashion magazines, it seems that things are finally on the up.

Results published last week in the New York Times media blog, “Media Decoder” based on the levels of advertising for fashion’s all important September Issues show that advertising revenues, the main source of income for the majority of fashion publications, have taken a turn for the better.

Publisher, Condé Nast has experienced an overall rise of 7% in profits this year, with Vogue’s September issues 24% thicker this year than last (rising to a total of 532 pages). Glamour Magazine, also by Condé Nast, fared even better, growing a massive 57% to 241 pages.

Harper’s Bazaar and Marie Claire, by Hearst, were up 12% and 11% respectively and Elle magazine was up 18% to 382 ad pages.

There was further speculation on internet news site, Mashable that fashion magazines are finding new ways to replace print advertising. “Digital platforms are increasingly attractive to advertisers who demand accountability and want compelling, innovative programs that make consumers pay attention,” InStyle Publisher Connie Anne Phillips explained.

Perhaps the future for fashion magazines isn't so bleak after all.

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