While the new campaign Madres y Comadres presented by Kmart is primarily aimed at Latina moms and children, the shoppable videos they include in the campaign are, thankfully for everyone! The two videos make back to school shopping easy, with the option to click any article of clothing worn by the actors and your taken directly to the Kmart website for to purchase the item. One can only hope this is the first of many great innovations brought to us by Kmart! The other videos including 12 interviews of real Latina moms and a series of "novelas" (including subtitles!) are too funny. Even if you aren't Latina, it's not hard to relate to any one of these videos in some way, from that 'look' your mother gives you when you're in trouble to wanting pizza rather than your parent's home cooked meals. I'm so glad Kmart took this step into reaching the Latina community and they did it right!
Visit Youtube.com/MadresyComadres for more!
Check out the shoppable videos here:
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Fibre2fashion posted a blog post© 2012 Created by Samantha Lim.
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