Science Says Red Lips are Sexy

Contrary to popular belief, the eyes don’t have it.

Scientists at the University of Manchester used eye tracking software for a study that showed that men, within ten seconds of meeting a woman for the first time, spend more than half that time looking at her mouth – particularly when it’s painted with red lipstick, says a report in the Daily Mail. “For centuries, women have painted their lips red to enhance their appeal. The practice dates back as far as the ancient Egyptians, who used red lipstick and rouge to enhance their attractiveness.” says lead researcher Dr. Geoff Beattie. “Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation,” he adds.

The study also showed that women who wear lipstick, regardless of the fullness of their pout, are perceived by men as being more attractive than women who don’t.